Nicola Badenhorst

hi@nicolabadenhorst.com

About

Nicola Badenhorst

About

hi@nicolabadenhorst.com

Nicola Badenhorst

About

Nicola Badenhorst

About

hi@nicolabadenhorst.com

Everyone

Recruiters

Founders

Design Partners

Product Managers

Engineers

Hi! 👋 I’m a Senior Product Designer with 8+ years experience. Specialising in early-stage startups, strategic thinking, and design systems. Currently leading design for Guides and Surveys at Amplitude.

Based in Cape Town, South Africa. Open to relocate.

Everyone

Recruiters

Founders

Design Partners

Product Managers

Engineers

Hi! 👋 I’m a Senior Product Designer with 8+ years experience. Specialising in early-stage startups, strategic thinking, and design systems. Currently leading design for Guides and Surveys at Amplitude.

Based in Cape Town, South Africa. Open to relocate.

Everyone

Recruiters

Founders

Design Partners

Product Managers

Engineers

Hi! 👋 I’m a Senior Product Designer with 8+ years experience. Specialising in early-stage startups, strategic thinking, and design systems. Currently leading design for Guides and Surveys at Amplitude.

Based in Cape Town, South Africa. Open to relocate.

Everyone

Recruiters

Founders

Design Partners

Product Managers

Engineers

Hi! 👋 I’m a Senior Product Designer with 8+ years experience. Specialising in early-stage startups, strategic thinking, and design systems. Currently leading design for Guides and Surveys at Amplitude.

Based in Cape Town, South Africa. Open to relocate.

Amplitude

From Acquisition to $2M ARR in 6 Months: Fast-Tracking Command AI’s Integration into Amplitude

I led the design of the integration, aligning Command AI with Amplitude’s design system while supporting engineering delivery within the deadline.

Coming Soon

Switchboard (now Airtop)

Providing value through design at Switchboard across $38.8M in Funding, a Webby Award, and Global Recognition from TIME, Forbes, and Product Hunt

Over 1.8 years, I played a key role in helping the Switchboard team ship 60+ impactful features.

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Product of the Day

Narrative

From vision to build: designing Narrative’s full AI experience for compliance in 4 months

I was tasked with leading design and envisioning the full end-to-end experience for users, while creating dev ready designs.

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Hamul

Simplifying access for young users: overhauling Hamul's onboarding flow

In a short 2-week sprint, I overhauled Hamul’s onboarding flow to simplify password recovery for young gamers and introduced a new rewards program to boost engagement.

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Woolworths

Redesigning a South African Icon: overhauling Woolworths’ Online experience for timeless Impact

I led research and design for Woolworths' online redesign. Using global competitor audits, I ensured a research-driven design that has remained timeless with minimal updates for the last 6+ years.

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hi@nicolabadenhorst.com