Improving the onboarding experience for young gamers

Year: 2022

Client: Hamul

Role: Lead Product Designer

Services: Product Design, Illustration

The client

Hamul allows friends to game together using video and voice chat while having fun utilising emoji reactions and sound effects.

The challenge

Make it easier for their younger audience who often used their parents email address to sign up, initiate a forgot password flow, invite their friends to play and make search more user-friendly overall so they could find their friends online. We also introduced a new feature - the Hamul Coin, that gamers could earn with the successful referrals of friends and use for in-app purchases.

Hamul has since been acquired by Roblox for $17 million in 2022.

Sign up and sign in screen

Sign up and sign in screen

Forgot password card

Custom illustration for forgot password

Onboarding to invite friends

Hamul coin incentive to invite friends

Invite email

Search for players

Onboarding screen

© Nicola Badenhorst 2023

© Nicola Badenhorst 2023