Building non-annoying user assistance tools powered by AI
As we know, working in-house in a startup means you work on an assortment of features with teams large and small. Below is a collection of projects I worked on with the Lead Product Designer, Tyler Wynlass, at Command AI.
Understanding the local and global landscape
I conducted research on local and international competitors in the Food, Fashion, Beauty, and Home departments to develop benchmarks. To further define improvement opportunities and enhance the overall customer experience for the PLP and PDP pages, I completed a feature audit along with an UX audit.
Based on our research, we identified key areas for improvement for the PLP Cards, Filtering, Grids, and PDP pages, and presented our findings in a presentation to key stakeholders for each department.
Slide deck presented to stake holders
Improving the browse-ability of items to increase sales without sacrificing minimalism
Each department had their own clear financial targets and sales strategies, to ensure successful sales in their specialised area. This led us to examine the PLP Card in more detail and define guidelines for handling all of the information from each department in a simplified and contained way. We were able to deliver a PLP Card that included all necessary product information (Colors/Volume, Brand, Name, Tags, and more) from each department while maintaining a clean and minimal feel.
Providing the perfect amount of product information to a potential customer
Based on our research, we were able to define areas for UX and UI improvement for the Product Description Pages. Some of the improvements included, larger product imagery, scroll through thumbnails, free delivery call outs, find in store, recently viewed products and more.
Product description pages
